Overview

Duration

Duration: July 2024

Role

Product Designer - UX Research, Wireframes, Prototypes

Business Goal

Their goal is to inform users on the advantages of metal roofing and schedule free consultations.

Highlights

Roofing costs

The hero section highlights the insurance claim assistance because homeowners mentioned it as their main concern.

1.1 | Hero Section

The Process

Simple step by step process for home buyers who are unfamiliar with the process.

1.2 | Completing Goals

Scheduled Consultations

A simple form to schedule consultations with homeowners.

1.3 | Bones

Primary Research Takeaways

Phone Call Surveys

I carried out primary research over the phone with homeowners to get a more in-depth view of their pain points.

Roofing costs

I highlighted their commitment to assisting the homeowner in the insurance claim process to reduce the stress of the experience.

User Quote

"I want to know how much I'm going to have to pay out of pocket."

Previous work

The previous work page highlights different projects that show the company's craftmanship.

User Quote

"I need to see the previous work they have done."

design artifacts

2.1 | Information Architecture

2.2 | Information Architecture