Overview
Duration
Duration: October 2024 - November 2024
Role
Product Designer - UX Audit, UX Research, Competitive Analysis, Prototypes, Visuals
Insurance Issue
Provided solutions through a UX Audit to help the owner get more clients. Their biggest pain point was working with insurance companies.
Before | After
1.1 | Old Home
1.2 | New Home
1.3 | New Mobile Home
1.4 | New Mobile Insurance
1.5 | New Mobile Insurance
Highlights
Insurance Assistance
Users who have questions about insurance can learn more as soon as they land on the hero section.
2.1 | Home Hero
Insurance Guidance
Users can learn what the process looks like without being ovewhelmed.
2.2 | Insurance Steps
Schedule A Call
Users can schedule a meeting to get an in-depth conversation.
2.3 | CTA
Problem Statement
Insurance Issues
Some users aren't aware that insurance that cover costs to work with a dietitian.
Opportunity 1
Advantage With Insurance
Other dietitians don't have a page dedicated to sharing about working with insurance companies. This is a great opportunity to tackle.
1
Opportunity 2
Inform Users
Sharing with users that numerous of insurance of companies can cover costs will remove the concern of paying out of pocket.
2
Opportunity 3
Share The Process
Sharing the process with users will show them what they can expect.
3
Competitive Analysis
Insurance Issues
Other dietitians in the area barely mention insurance. If they do it's a sentence or two.
Insurance Advantage
A lot of dietitians don't take insurance because they don't want to avoid the hassle. The insurance page will help users avoid out of pocket costs.
design artifacts
Structure Suggestions
There was no structure to the website, so I recommended a sitemap for potential clients to be informed about insurance.
3.1 | Sitemap Suggestion
3.2 | User Flow
conclusion
What If
The owner was only interested in a UX audit, so I wasn't able to test the hypothesis driven designs.
I would have followed up with the owner to see what engagement that have received and review the website's activity using heat maps.
Following this I would have made iterations and followed up after another month.
